Printing The Correct Color On Your Promotional Advertising Calendars

October 24, 2013 by · Leave a Comment 

The printing industry loves color.   We love color on our calendars.   Customers love color on their advertising messages.   Color is what makes our lives more interesting and exciting.

But how does a company with a very recognizable logo get the right color every time it is printed?   Consider the logos used for popular soft drinks.   Would you recognize if they were printed in the wrong shade of red or blue?   Have you ever stopped to think how that situation is avoided?

Well, it’s rather simple.   There is a standard in the industry called Pantone® that essentially assigns a number to every possible color.   So, when a customer tells us they want their logo in #469 Brown and #109 Light Yellow we know exactly what colors the finished product should be.   Essentially, to accomplish this task is the proper mixing of established ratios of quality inks.   The system also provides a mechanism to ensure quality control of the printed product by using guides and monitoring equipment.

We often work closely with customers who desire these very strict standards when it comes to color reproduction on the products they purchase.   It’s what allows one company on the East Coast to print coffee mugs with the very same appearance as the calendars we print here in Minnesota.

When a customer tells us to print their logo in Kelly Green such directions are really not that helpful.   There is no standard for Kelly Green and what one printer might deem to be correct another printer might consider to be too dark.

To avoid such confusion the Pantone® system allows us to print colors correct the first time.   Now, typically when it comes to mixing inks to precise standards there are some additional charges involved.   However, we have an assortment of colors we consider standard that seems to suit most of our customers.

So, the next time you are looking for some color on your imprinted message don’t be surprised if we ask you what Pantone® Matching System (PMS) color you want printed.   If precise colors are not that important, we can easily handle that.   But when getting the correct color match is crucial, rest assured we have a mechanism in place to ensure those quality control standards will occur.

For additional information on promotional imprinted advertising message color possibilities please give one of our helpful customer service representatives a call.   We have the resources available to get your colors printed correctly the first time.

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There’s More Than One Way To Put (Calendar) Art On The Wall

October 17, 2013 by · Leave a Comment 

I’m guessing the need for art dates back probably to the caveman era when early man grew tired of looking at the same old blah-appearing walls all day long.   Take a little blood from harvested game animals for some red, perhaps some plants to stain various shades of green, and I think you get the idea.   Those early walls turned into rough examples of art in nearly no time.

Fast forward a few eons and that early need for color and style on our walls really hasn’t changed too much.   Oh, sure, today’s art in most cases doesn’t resemble anything like what a person would likely have found on those early drawings, but the concept is still the same.   We like color and style where we live and nothing serves that purpose better than art.

Now mind you there are many different forms of art.   In fact, what one person considers to be true artistic beauty another person might find difficult to appreciate.   Hence, another wonderful aspect to art–we don’t all appreciate the same things.   What appeals to many people by stirring passions inside fails to have that same effect on many others.

When it comes to putting art onto calendars it is only a marriage made in heaven.   Unlike most expensive art which a person might hang in their house for most of a lifetime, calendar art is different and made to be fresh.   In other words, why look at the same art image for years when a new month brings a new adventure to the eyes and to the mind.

At CalendarsNow.com we have been providing customers with a wide assortment of calendar art for nearly 25 years.   Some of our art offerings on calendars is new and fresh, but by design some others are old and very nostalgic.   Here’s a few tidbits of marketing wisdom we’ve learned about art calendars you might also want to consider:

  • If your customers and prospects are typically 50+ years choose an art theme that rekindles memories.   While nostalgic art calendars can appeal to all ages, the typical target audience for this genre of calendars is the more mature class.
  • Don’t overlook the power of wildlife art.   As it turns out wildlife art when used on calendars can be a power attraction.   Most people like beautiful, majestic animals in shown in their natural ecosystems.   Wildlife artists have a flair for capturing this powerful presence and thus bringing an otherwise two dimensional image to life.
  • Theme art, such as Western or Native American styles of artwork, works well on calendars because they offer both color and sometimes dramatic action scenes.   When customers value freedom and open spaces this style of calendar delivers.
  • We’ve also noticed how many people love the abstract.   They don’t want art that mimics a photographic image…instead they want colors and shapes that spur their imagination into overdrive.   This avant garde group of art aficionados tends to be bold in their personalities and their presence in life.   If you have customers who do not fit the cookie cutter mold that majority of people fit into, then calendar art with an unusual appeal could be the perfect choice.

Indeed, art as shown on calendars has many benefits.   It not only draws attention to the calendar, but often it does so in a dramatic, mind-capturing fashion.   It only stands to reason that when an imprinted promotional advertising calendar contains art it can stand out when hanging on the wall to get noticed.   After all, if you are marketing your business or brand with a calendar isn’t the main goal to get noticed?

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Choose A Calendar Style Your Customers Can’t Live Without!

October 15, 2013 by · Leave a Comment 

Did you realize how most of us are creatures of habit?   We get into a routine and suddenly something in life becomes comfortable, predictable, and very familiar.   We gravitate toward the things that provide those favorable emotions.   Some might say…we get stuck in a pattern and that suits many folks just fine.

Same holds true with calendars.   You would be surprised how many calls we get each fall from folks looking to buy just a single calendar.   Now, as explained in a previous post we can’t do that, but it reinforces the extent some folks will go to not to give up their favored calendar.   After all, they may have been using the same calendar for years and the prospect of going without or using something else is…well, let’s just say not acceptable.

One of the goals in marketing is to find that product that customers can’t live without.   Now, in this case it is a product that you give as a gift to the customer, but the same holds true.   When a customer or prospect uses an imprinted calendar you give out for promotional advertising purposes and they keep coming back for a replacement each year you have a good thing going.

So, what is the secret in finding just the right calendar to strike a chord with customers or prospects?   Consider these points:

  • Purchase calendars with a theme your customers like instead of yourself.   After all, they are the ones whose wall it will be hanging on.
  • Look for bright colors in the calendar images.   Color builds excitement whereas drab colors tend not to stir passions as much.
  • Determine if your prospects or customers have limited wall or desk space back in the office.   Or perhaps most work from an auto or travel a lot mostly using a briefcase.
  • Do your customers seek a specialty calendar?   For example, many accountants or banks will give pocket calendars away that essentially include an envelope to place and organize monthly receipts.
  • Some customers seek humor from their calendar.   We offer several calendars that are sure to tickle even the most stoic funny bone.   Humor, much like reading the comics for many people, is something people want to continue with year after year.
  • A favorite artist can also make a wonderful impression on calendar recipients where year after year they come back asking for more.

With just a little thought and perhaps some additional homework, it can pay big dividends to research what kind of calendars your business’ customers or prospects yearn for and desire to receive on an annual basis.   The test is always to get them coming back for more.   That’s when you know you have a customer-favorite calendar style on your hands.

Our customers are often surprised to learn that marketing with calendars and doing it properly requires some planning.   If you strive to maximize your promotional value gained by handing out or mailing calendars to folks it often requires some strategy.

As always, the customer service representatives at CalendarsNow.com are glad to assist with your planning.   We’ve sold millions of calendars over the past two decades which has afforded us to learn a thing or two about how our customers can succeed with calendars.   All it takes is just a no-obligation phone call to get the planning started to see if calendar marketing is right for you.

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Yes, Our Promotional Advertising Calendars Offer Lots Of Color Choices

October 9, 2013 by · Leave a Comment 

One of the comments we hear often is from customers who are looking for a calendar style that offers lots of color.   In fact, color can be a nice marketing concept because people generally like to add splashes of color to their walls to make their environment more vibrant and emotionally uplifting.

“Your attitude is like a box of crayons that color your world. Constantly color your picture gray, and your picture will always be bleak. Try adding some bright colors to the picture by including humor, and your picture begins to lighten up.”  ~Allen Klein

These monthly images from the CN-1717 SIMPLICITY calendar shout colors and patterns.

Indeed, this world would be a pretty boring place if it were colored simply with drab tones and hues.   Thankfully, color not only can excite us, but perhaps even more importantly it can even catch-the-eye, so to speak.   A fact that has been in the marketer’s toolbox and used for ages.   After all, if your message doesn’t get seen it stands no chance of having a desirable outcome to promote your cause.

That’s one of the reasons we offer a calendar so vibrant with color it appears almost to be dripping wet with fresh ink.   Not really, of course, but the CN-1717 Simplicity wall calendar is designed especially for those customers who like lively colors and shapes–the sort of thing that speaks “LOOK AT ME!!”

Actually, several of the calendar styles we offer are intended to use color to capture attention.   Consider these other colorful calendar options:

When contemplating a purchase for imprinted promotional advertising calendars it’s important to consider many factors.   Obviously, you want to offer your prospect and customers a calendar they will take home or back to the office and use.   Still, you want that calendar to get noticed once it is hanging.

Calendars full of color can ensure they get noticed.   And when a calendar gets noticed with your business advertising imprint included, it means your calendar marketing is healthy and working as planned.

So, the next time you purchase calendars, give some thought to what will be hanging on your customer’s walls for a month at a time.   It can certainly work to your benefit by adding more color to the calendar you distribute to prospects and customers for their use.

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