Why Can’t I Purchase Just One Calendar?

September 30, 2013 by · Leave a Comment 

We offer great calendars for sale and we’re quite proud of that fact.   And we realize that many people throughout the country have grown accustomed to receiving a certain calendar style or theme as it may have been hanging on their wall for years.   We understand those traditions.   We appreciate that familiarity and passion for a particular themed calendar product.   That’s why it is not always easy to tell a caller you can’t purchase just one imprinted promotional advertising calendar from us.

Despite telling many customers we can’t just sell one calendar the pleas to make an exception to our policy often go on.   Unfortunately, the call always ends in disappointment and I’m sure with frustration.

So, why do we disappoint people who call wanting to purchase a single calendar unit?   We have several reasons, here’s why:

  • First and foremost, when we secure licensing rights to images appearing in the calendars we DO NOT purchase them for a retail sales basis.   In other words, calendars that are sold in single (or small number units) are not keeping the true spirit of selling for promotional advertising purposes.   Instead, what the caller is suggesting for us to do is sell calendars that do not fulfill a promotional purpose, but rather complete a gift calendar transaction.   This constitutes a retail sale and violating this clause in our licensing could subject us to fines and other penalties with the owners of the images.
  • Another aspect that many callers looking for a single calendar do not understand is we DO NOT assemble the calendars in the factory until an imprinted advertising calendar order is received.   That being said, it is not possible or practical to simply go find a single calendar of a particular style and ship it.   There’s an order process and part of that process involves several steps in completing the calendar product assembly.   Prior to that the calendar is often just printed laying on pallets in the individual component pieces.
  • No, we cannot pull a sample calendar from one of our production runs.   To ship out a calendar featuring the promotional message from one of our customers would be a violation of our customer’s privacy.   Our customers are the only people authorized to distribute calendars bearing their advertising imprint.
  • On a similar note, we DO NOT disclose who purchases our calendar products so that a caller can go to their business and request a desired calendar from them.   Again, we protect our customer’s right to privacy and do not share their buying history or details with anyone.
  • Finally, often times what happens is a caller states their bank, hardware store, etc. has chosen not to give that calendar out this year.   We remind the caller they are speaking to the wrong person about this request.   The folks who need to hear you appreciated that calendar is the company who discontinued using it for advertising.   Perhaps they wrongly assumed nobody appreciated receiving the calendar and need to hear those assumptions are mistaken.   Unfortunately, from time to time some businesses don’t always get the positive feedback from customers and prospects they need to hear from to justify continuing to market or promote a business using calendar products.

In closing, we’re not in the business of disappointing customers when they call for our calendar products.   Likewise, it’s important to note that we are selling a specialty promotional advertising calendar product that is imprinted with a customer’s unique message for marketing.   Single calendars are sold in bookstores and on magazine racks during the holidays.   Our calendars are sold typically in larger quantities with a specific purpose in mind.

Honestly, if a customer who has been accustomed to getting a particular calendar from a vendor suddenly can’t get that calendar, we feel your pain.   However, we also feel that for us to be in a position to provide that single calendar to the caller is also doing a disservice to the business who used to give that calendar out.   They had a special investment in those calendars and they should expect that the folks who sold them the calendars will not also sell to their end-users.   It’s a special relationship that we cherish and the policies we’ve stated are intended to protect.   Thanks for your thoughtful understanding on this matter.

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Why The Promotional Wall Calendar Will Never Go Out Of Style

September 9, 2013 by · Leave a Comment 

It’s a refrain I hear more and more often these days…the Smartphone has replaced the printed calendar.   And while I would be a fool to deny that is indeed happening to some extent, the truth is technology, no matter what form it presents itself in, will never completely replace a printed wall calendar.   Here’s why:

  • Everyone has wall space.   Let’s face it, if you have a wall calendar hanging now in your office or at home and you take it down…what are you most likely to replace it with?   Hmmm….   Perhaps another calendar?   That’s what usually happens.

    Convenient, but not always as practical as a printed calendar.

  • Calendars make a statement.   A nice calendar displaying a specific theme (such as wildlife, food, etc.) helps portray the calendar user’s personal tastes.   In many cases the theme of the calendar may reinforce a specific image the user has about their life passion.
  • Calendar are easily so retro.   Let’s face it, we all know fads come and go.   What may be in style today will be out of vogue soon thereafter.   Yet, calendars have this everlasting quality as a potential advertising mechanism that has stood the test of time for hundreds of years.   Why would things change now?
  • Calendars offer ease of use.   Talk about any date in the future–let’s say September 23rd, for instance.   In less than two seconds I could swing around in my chair and tell you that is on a Monday and my schedule is fairly wide open at this point.   On a smart phone, I would first have to determine where I laid it.   Next, I would have to activate it to life.   Then go into the calendar program.   A process which usually takes me 8-10 seconds (or longer) to complete.
  • Calendars don’t take batteries or ever need recharging.
  • Calendars share information effectively with others.   Nothing beats a master family calendar hanging on the kitchen wall to organize a busy family life.   Or the office calendar displaying why you are absent the cubicle because you’re attending a conference.  Fact is Smartphones can be synced up with other phones to accomplish the same tasks…but that may not always be possible or desirable.
  • Calendars never need a backup to prevent accidental data loss.

While it may seem logical to conclude the printed wall calendar is on its way to a similar fate as the dinosaur, the truth is such thinking is greatly flawed.

The printed promotional advertising calendar will always have a place in our society.   Sure, sales numbers may fluctuate slightly to reflect the normal ebb and flow of calendar users…but I’m willing to bet next month’s paycheck we will never observe a time in our lifetimes when printed calendars lose any great significance to the average person’s lifestyle.

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