What Information Goes On The Perfect Promotional Calendar Ad?

September 6, 2013 by · Leave a Comment 

So, you’ve decided to purchase promotional advertising calendars to market your business.   Now comes the next big decision.   What information should that advertising panel include?

There are actually many schools of thought when it comes to ad design layout.   Here’s how they break down:

  • Keep it simple.   Remember, less information gives more billboard advertising effect.   When your calendar is viewed from 10 feet away do you think a prospect will be able to see six lines of copy and a busy layout?   Or, will a company name and catchy web address make a better quick impression?
  • Give them all the contact information they need.   This thinking is a company wants the phone numbers, web address, everything about how to contact the company within eyesight of the prospect or customer so when they are ready to order the process is convenient.
  • Reinforce the brand image.   For some customers the single most important element of the ad layout is their logo.   Their logo speaks volumes and they want it prominent and correctly colored for customer awareness.
  • Make a statement with creative design.   Other customers use fascinating type fonts and eye-pleasing graphics to captivate the viewer and leave a bold impression.
  • Tell the calendar user about all the products/services they need to know.   This customer feels it’s important to describe all the services and/or product lines they offer for sale.   In this calendar ad layout it serves to educate and to remind the customer they are dealing with a multifaceted business chock full of capabilities.
  • Dazzle them with color.   While most of our standard calendars come with a black imprinted message, in most cases multiple or even full color can be an option.   The thinking here is color captures attention and for an ad to work it needs to be seen


These are just a few examples of the thinking that goes into how to create the best ad for your next imprinted promotional calendar purchase.   Like many facets of advertising, to use calendars as a functional marketing tool it begins with knowing what message needs to be said and to whom.

Click HERE for a page of examples and additional suggestions we offer when you print out a calendar order form (found in menu bar at top of page).   Also, keep in mind that you don’t have to be limited by just the standard ad panel on many of our standard wall calendar styles.   In fact, we can customize the entire inside and outside back cover to inform your customers and prospects about all the information they need to know.

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