Promotional Imprinted Calendars Work Hard During Tough Economic Times

Ever since the mid-1800’s promotional advertising calendars have been showing up in homes and offices throughout this country.   It makes sense…take a product that is needed by everyone to help manage a busy life.   Add a message that business owners want to get out to the masses for promotional purposes, and you have a perfect marriage of product and function.

Indeed, for over 150 years the promotional calendar has survived many ups and downs in the economy and often came out of tough times thriving.

Take the Depression Era of the 1930’s when banks and businesses were failing right and left.   Historically you will find calendars were very popular during these difficult economic times.   Even when advertising budgets were practically non-existent for many businesses, they still found ways to put their name and message on a calendar product given to customers.

You see, when times get tough and advertising doesn’t always make sense in theory as funds dry up, that’s also the time many businesses see opportunity.   Back during the 1970’s one popular soft drink company who was in second place in sales took the opportunity to expand market share by increasing advertising when the leader cut costs by reducing advertising expenditures.   The result, by challenging soda consumers to do a blind taste testing and spending lots of money to do it, the distance between first place and second place shrank considerably.

That being said, a business that chooses not to promote their products or services essentially is shutting their doors to new opportunities.   Moreover, even the existing customers when not reminded about a business can forget who to call when they are looking to buy.

Calendars are a good answer.   Calendars are cost effective advertising.   For about a penny a day a quality calendar can hang in the high-traffic places not only reminding present customers, but also prompting potential prospects.

Interestingly enough, over the past quarter century while we’ve been in this business of printing calendars we do not see much wild fluctuation in calendar sales.   In fact, they tend to stay pretty consistent no matter what is taking place in the world.

There was only one year, during the tragedy of 9-1-1 (Fall 2001), when even calendar sales could not get businesses to focus for a period of several months afterwards.   Hopefully that was a one-time, unusual time period in our history never to be repeated.

So, if your promotional budget this year is tight and you’re considering either how or if you should advertise, it would be wise to reconsider your options.   Calendars can give you 365 days of promotional value while newspaper or radio advertising is come and gone in a flash.   Same holds true for radio, newsletters or flyers.   Customers and prospect may see the message, but there is no incentive to keep it…to continually be reminded of it.

If you’re new to using calendars give one of our experienced calendar consultants a call for free marketing advice.   We’ll give you the suggestions and the tools necessary to make certain tough times doesn’t mean no advertising due to a limited budget.

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