Printing The Correct Color On Your Promotional Advertising Calendars

The printing industry loves color.   We love color on our calendars.   Customers love color on their advertising messages.   Color is what makes our lives more interesting and exciting.

But how does a company with a very recognizable logo get the right color every time it is printed?   Consider the logos used for popular soft drinks.   Would you recognize if they were printed in the wrong shade of red or blue?   Have you ever stopped to think how that situation is avoided?

Well, it’s rather simple.   There is a standard in the industry called Pantone® that essentially assigns a number to every possible color.   So, when a customer tells us they want their logo in #469 Brown and #109 Light Yellow we know exactly what colors the finished product should be.   Essentially, to accomplish this task is the proper mixing of established ratios of quality inks.   The system also provides a mechanism to ensure quality control of the printed product by using guides and monitoring equipment.

We often work closely with customers who desire these very strict standards when it comes to color reproduction on the products they purchase.   It’s what allows one company on the East Coast to print coffee mugs with the very same appearance as the calendars we print here in Minnesota.

When a customer tells us to print their logo in Kelly Green such directions are really not that helpful.   There is no standard for Kelly Green and what one printer might deem to be correct another printer might consider to be too dark.

To avoid such confusion the Pantone® system allows us to print colors correct the first time.   Now, typically when it comes to mixing inks to precise standards there are some additional charges involved.   However, we have an assortment of colors we consider standard that seems to suit most of our customers.

So, the next time you are looking for some color on your imprinted message don’t be surprised if we ask you what Pantone® Matching System (PMS) color you want printed.   If precise colors are not that important, we can easily handle that.   But when getting the correct color match is crucial, rest assured we have a mechanism in place to ensure those quality control standards will occur.

For additional information on promotional imprinted advertising message color possibilities please give one of our helpful customer service representatives a call.   We have the resources available to get your colors printed correctly the first time.

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