Choose A Calendar Style Your Customers Can’t Live Without!

Did you realize how most of us are creatures of habit?   We get into a routine and suddenly something in life becomes comfortable, predictable, and very familiar.   We gravitate toward the things that provide those favorable emotions.   Some might say…we get stuck in a pattern and that suits many folks just fine.

Same holds true with calendars.   You would be surprised how many calls we get each fall from folks looking to buy just a single calendar.   Now, as explained in a previous post we can’t do that, but it reinforces the extent some folks will go to not to give up their favored calendar.   After all, they may have been using the same calendar for years and the prospect of going without or using something else is…well, let’s just say not acceptable.

One of the goals in marketing is to find that product that customers can’t live without.   Now, in this case it is a product that you give as a gift to the customer, but the same holds true.   When a customer or prospect uses an imprinted calendar you give out for promotional advertising purposes and they keep coming back for a replacement each year you have a good thing going.

So, what is the secret in finding just the right calendar to strike a chord with customers or prospects?   Consider these points:

  • Purchase calendars with a theme your customers like instead of yourself.   After all, they are the ones whose wall it will be hanging on.
  • Look for bright colors in the calendar images.   Color builds excitement whereas drab colors tend not to stir passions as much.
  • Determine if your prospects or customers have limited wall or desk space back in the office.   Or perhaps most work from an auto or travel a lot mostly using a briefcase.
  • Do your customers seek a specialty calendar?   For example, many accountants or banks will give pocket calendars away that essentially include an envelope to place and organize monthly receipts.
  • Some customers seek humor from their calendar.   We offer several calendars that are sure to tickle even the most stoic funny bone.   Humor, much like reading the comics for many people, is something people want to continue with year after year.
  • A favorite artist can also make a wonderful impression on calendar recipients where year after year they come back asking for more.

With just a little thought and perhaps some additional homework, it can pay big dividends to research what kind of calendars your business’ customers or prospects yearn for and desire to receive on an annual basis.   The test is always to get them coming back for more.   That’s when you know you have a customer-favorite calendar style on your hands.

Our customers are often surprised to learn that marketing with calendars and doing it properly requires some planning.   If you strive to maximize your promotional value gained by handing out or mailing calendars to folks it often requires some strategy.

As always, the customer service representatives at CalendarsNow.com are glad to assist with your planning.   We’ve sold millions of calendars over the past two decades which has afforded us to learn a thing or two about how our customers can succeed with calendars.   All it takes is just a no-obligation phone call to get the planning started to see if calendar marketing is right for you.

# # # # #

Order By Phone: (866) 877-4879
Order by Fax: (507) 789-5846
Download the order form
order@calendarsnow.com